UPS and tennis great Coco Gauff teamed up to inspire the next generation of Small Business Entrepreneurs. We combined Coco’s love for tennis and anime into this UPS campaign while higlighting three Gen-Z business owners alongside Coco who is by their side defeating doubters – both off and on the court. Campaign was inspired by Coco’s quote, “to those who thought they were putting water on my fire, you were really adding gas to it”.

Agency: The Martin Agency

My Role: Associate Producer

Director: Mateus de Paula Santos and Ricardo Carelli

Production: LOBO

Music & Sound Design: GimmeButter

Color: Royal Muster / Rosyln Di Sisto