UPS Latine: Make Jefa Moves
For Hispanic Heritage Month, UPS highlighted three Latine female small-business owners who have been exceeding as business owners and paving their own path, aka JEFAS! To stick true to the campaign, we collaborated with a Latine owned production company, DLA Films. We created 1 x :30 campaign in English and Español.
Small-business owners: Selva World, Bomba Curls, El Cholo Kid (check them out!)
Agency: The Martin Agency
My Role: Producer
Director: CYNDOM
Production Company: DLA Films
Color: Rare Medium / Ayumi Ashley
Music: Custom by DLA Films